BRAC University Business Club – BIZ BEE successfully hosted “Learn From The Champs, ” a
masterclass designed to strengthen the university’s case competition culture and equip students
with a winning mindset.
The session featured two impactful segments. Mr. Abir Ershad, Brand Executive at BAT Bangladesh
and a renowned case competition champion, led “Crack the Case, ” sharing strategies on problem-
solving and building winning presentations. Following this, Mr. Sheikh Shoaib Mohammad Siddiqui,
Head of Strategy & Business Management at HSBC, presented “From the Judge’s Table, ” offering
rare insights into what distinguishes finalists and how to excel under pressure.
By blending the champion’s perspective with the judge’s lens, participants gained a comprehensive
understanding of case competition success. The interactive format fostered engaging discussions,
ensuring attendees left with practical, actionable knowledge.
Sincere gratitude was extended to both distinguished speakers for their time and expertise and to
the participants whose engagement made the session truly enriching. Through initiatives like this,
BIZ BEE continues to cultivate a culture of excellence and ambition, inspiring the next generation
of champions at BRAC University.